When talking to clients, both existing and potential, we regularly use “buzzwords” (aka jargon) without really thinking about it. In the context of a well-worded email or phone call, they’re fairly essential in summarising what we do as a company in place of over-explanation and loss of interest from our audience. This isn’t in any way ground breaking, and should really be an everyday occurrence for any sales team or person worth their organic, smoked and flaked sea salt.
But overusing these buzzwords is all-to-easy and as a result, they lose their meaning to the user and by extension, the person on the receiving end. Conversations can become repetitive, familiar and impersonal; a toxic blend when trying to inspire and engage.
So to help inject a little soul back in to some of the buzzwords we use, I’ve outlined a few of the most common below and provided a little explanation to what we’re actually saying.
Traditional definition: Produced by or involving two or more parties working together.
Commerce Decisions’ definition: When undertaking a strategic procurement, working efficiently together with different (and often numerous) internal and external departments, subject matter experts and suppliers, to deliver the best possible project outcome.
Traditional definition: Easily seen through or detected; obvious.
Commerce Decisions’ definition: To capture exactly why decisions were made, changed or removed by individual evaluators, moderation panels and project managers. In an increasingly litigious world, encouraging an increasingly litigious supplier market, the capability to deliver these inputs as rich debrief and audit report outputs is essential in the event of legal challenge.
Traditional definition: Disposed to agree with others or obey rules, especially to an excessive degree; acquiescent.
Commerce Decisions’ definition: Adhering to EU Procurement Directives (or other applicable regulations) to ensure a fair, transparent (see above) and competitive procurement process is an essential and legally binding consideration for purchasing teams throughout the public sector. You know this, and as a service provider, we are building our systems to make it easier for you to comply.
Part 2 to follow soon…